
RESPECT
OUR VISION ON SUSTAINABILITY
Building a more sustainable future with RESPECT
As an organisation, Broekhof strives to contribute to the solution to a global problem: the depletion of natural resources. Together with our parent company Koninklijke Paardekooper Group, it is our ambition to become the #1 sustainable packaging promoter in Europe. We believe we can make a real difference in the world of packaging with our knowledge and experience.
Our definition of sustainability
For us, sustainability is about striking the right balance between people, planet and profit, not depleting our planet's natural resources and keeping it habitable for future generations.

We have set ourselves two main goals:
- Making our product range more sustainable
- Developing circular systems
- Lowering our operational footprint
- Actively pursuing fair and good working conditions throughout the entire chain
- Supporting local initiatives
We do this by showing RESPECT for each other and our planet. The letters of the acronym RESPECT represent the seven focus areas in which we take initiatives to embed sustainability in our organisation.

Rethink
We challenge ourselves and our clients to look at existing packaging, products and business models from a new angle. We do this by raising awareness and working on solutions from a sustainable and/or circular perspective. Inspired by the principle of reduce-reuse-recycle, we work on product innovations and the development of effective circular systems.

Environment
We reduce our environmental impact by making our product range demonstrably more sustainable and by developing smart and circular packaging solutions, packaging systems and services. We also provide insight into our organisation's environmental footprint, so we can work to reduce it even further.

Science
Our internal decision-making process and our external advice to clients are based on scientifically substantiated facts. We collaborate with our partner The LCA Centre to develop future-proof packaging solutions with a demonstrably lower environmental impact throughout their entire product life cycle.

People
We contribute to sustainable economic growth by actively striving for good and fair working conditions throughout the whole chain. To realise this goal, we work together with our suppliers to improve the distribution chain. We also support local initiatives that tie into our sustainability policy.

Education
We are a global authority when it comes to packaging advice. We continuously expand our knowledge internally and externally, share it with other parties and always strive to offer clients the right advice. Together with our clients, we look for the most suitable and most sustainable solution, taking into account current and future legislative requirements, product innovation and the latest market trends.

Collaboration
Together with our partners, we develop circular systems, make our product range demonstrably more sustainable and focus on sustainable production and consumption.

Transparency
We use our sustainability policy as a guideline both internally and externally and it is deeply embedded in our day-to-day activities. We avoid "greenwashing” and build trust through honest and transparent communication.
